3540 Madison Ave #3, San Diego, CA 92116. Normal Heights Condo

Category : Blog &My Listings &Videos

San Diego Ranked #1 for Housing Market Rebound!

When you live in a city like San Diego or Pittsburgh and own your house, you are able to likely count on a rise in its worth this year. That’s the conclusion of a brand new study from Veros True Estate Solutions, which identified that 40% of key metro markets will see a bounce back in house values in 2011. Taking a look at all markets, Veros also found that cities with beneath 250,000 folks will make up the majority of those with positive growth.


The survey comes at a time when the health of the U.S. housing marketplace is in serious question. The national median U.S. home value is $168,800, 1% beneath December 2009, based on the National Association of Realtors. The NAR blames the stagnant home costs on the rising sales of distressed properties.


The modest rise in distressed sales, which typically are discounted 10% to 15% relative to regular homes, dampened the median cost in December, however the flat price tag trend continues.


But according to Vero Genuine Estate’s VeroForecast, there’s a light in the finish with the tunnel, no less than for some. Applying what it calls “advanced analytics and micro-market information,” the Santa Ana, California-based company says that smaller cities appear to be faring very best with housing rates ideal now, a trend that should continue for the rest of 2011.


Citing information from December 2010 and projecting through December 2011, the report notes that ?smaller metro markets with populations less than 250,000 make up the majority from the superior appreciating markets.


Such cities, which include things like Fargo, N.D., ranked second overall, can expect property price tag appreciation of two.5% to three.5%% in 2011.


On the downside, Florida is expected to experience essentially the most depreciation, with essential locations like Orlando, Daytona Beach and Port St. Lucie all suffering the greatest percentage of housing price loss in 2010.


See the following chart for Vero’s major five and bottom 5 housing markets:


five Strongest U.S. Housing Markets: Dec. 2010-Dec. 2011


San Diego, Calif. +3.5%


Kennewick, Wash. +3.4%


Pittsburgh, Pa. +2.7%


Fargo, N.D. +2.6%


Washington, D.C. +2.5%


5 Weakest U.S. Housing Markets: Dec. 2010-Dec. 2011


Reno, Nev. -7.2%


Orlando, Fla. -6.5%


Boise City, Id. -6.4%


Daytona Beach, Fla. -6.3%


Port St. Lucie, Fla. -6.3%


Regionally, the report sees additional vigorous recovery within the South, with overall growth rates being the top in Texas, Louisiana and Arkansas. Besides Florida, the weakest regions for house costs are the pariahs from the housing crisis, California and Nevada.


Vero also says that though overall growth isn’t precisely robust, value trends are stronger than they had been a year ago: It is actually noteworthy that depreciating forecasts remain much far better than those from a year ago with absolutely nothing worse than 7% depreciation. A year ago, we were seeing some markets with depreciation rates within the double-digit range.


Approximately 40% of all important metro places are forecast to appreciate over the next 12 months, although appreciation is expected to be mild. Seeking out towards the 12 to 24 month horizon, practically 60% of markets are expected to appreciate. So whilst issues aren’t happening rapidly, the forecast indicates they may be finding superior.


That would unquestionably be good news for the embattled U.S. housing marketplace. Following years of stagnant growth, more essential locations seem to become going in the appropriate direction.

Category : Blog &How's the Market?

Moldy Short Sale 5045 A St, San Diego, CA 92102

Category : Blog &My Listings &Videos

California Sales and Price Report for January


Closed escrow sales of current, single-family detached properties in California totaled a seasonally adjusted annualized rate of 546,420 in January, according to information and facts collected by C.A.R. from over 90 neighborhood REALTOR associations and MLSs statewide, representing 90 percent with the market. January’s sales had been up 5.1 percent from December’s revised pace of 520,080 and up 2.five percent from the 532,870 sales pace recorded in January 2010. It was the very first year-over-year sales raise because May perhaps 2010. The statewide sales figure represents what will be the total quantity of homes sold throughout 2011 if sales maintained the January pace throughout the year. It is actually adjusted to account for seasonal factors that normally influence house sales.


The statewide median cost of an current, single-family detached home sold in California was $278,900, down 8.6 percent from a revised $305,020 in December and was down 2.0 percent from the $284,600 median price recorded for January 2010. The January 2011 median price was the lowest considering that June 2009, when it was $274,640.


Although costs ordinarily fall seasonally in January and February of every single year, the decline in the median value can mainly be attributed for the aftereffects of final fall’s foreclosure moratoria. Far more distressed properties are coming on to the marketplace, which led to an uptick in sales of distressed properties throughout January. We expect this trend to continue as lenders expedite the disposition of these properties.


Here are other highlights of C.A.R.’s resale housing report for January 2011:


The Unsold Inventory Index for existing, single-family detached properties was 6.7 months in January, up from 5.0 months in December 2010. The index was 5.7 months in January 2010. The index indicates the amount of months necessary to deplete the volume of properties available in the present sales rate.


Thirty-year fixed-mortgage interest rates averaged four.76 percent throughout January 2011, compared with 5.03 percent in January 2010, in accordance with Freddie Mac. Adjustable-mortgage interest rates averaged three.25 percent in January 2011, compared with four.33 percent in January 2010.


The median number of days it took to sell a single-family household was 61.8 days in January 2011, compared with 32.9 days for the identical period a year ago.

Category : Blog &How's the Market?

Is Clairemont a Sweet Spot for Redevelopment?


Add another category to President Barack Obama’s “Sputnik moment” redoing America’s close-in suburbs.

Like Clairemont, Point Loma, National City, La Mesa  “the so-called , first-tier” suburbs that had been built just after Planet War II.

Close to transit and jobs, containing the pipes and parks that make livability achievable, these communities represent the focus of the subsequent round of redevelopment, now that downtown San Diego and central business districts in other cities have been largely rebuilt.

They are the sweet spot for redevelopment, according to Patrick Phillips.

They’ve a distinct urban feel but not very the urban grit. They may be close to transit, jobs, cultural and entertainment facilities. They’re walkable, architecturally intriguing and they are employment centers.

He will be the CEO from the Urban Land Institute, a Washington, D.C., think tank, who keynoted a recent conference in North Carolina and elaborated on his views inside a subsequent interview.

This point in time may be regarded as our sector’s Sputnik moment, when we readjust our thinking and our expectations about actual estate, he stated.

Within the interview, he said the challenge are going to be to obtain residents of these neighborhoods to rise above NIMBYism  not in my backyard attitudes opposing transform around them.

We see it everywhere, he mentioned, in spite of the fact that these neighborhoods are nicely situated to receive extra density, especially in transit investment or other new investment in infrastructure.

The trick, he stated, is improved style for new development on underperforming websites, like commercial strip centers, not necessarily on blocks containing well-maintained single-family houses.

It’s superior style, not density, he mentioned.  It’s just how much we are able to vary the form from the current making pattern.

San Diego urban designer Howard Blackson, in a separate interview, couldn’t agree a lot more that design is key. But he mentioned ULI and local organizing agencies have failed to come up with tools beyond the 50-year-old system of zoning and creating codes.

“We’re trying to perform high-density, mixed use, transit oriented development with no following an extremely great regional strategy,” Blackson mentioned. “We have a fantastic smart-growth map but it’s not grounded in any sort of tools. The locals only know what they know.”

He stated San Diego does have some profitable models, from 1920s neighborhoods like Kensington and Rancho Santa Fe to the Uptown District completed about 20 years ago on a former Sears website in Hillcrest.

“We have a lot of good stuff plus a excellent environment,” he said. “We don’t have loads of wonderful locations.”

In his speech, Phillips mentioned the mistake in latest times is that new development occurred in ex-urbs, such as Temecula and also the rest of southern Riverside County. Many purchasers moved there where they could afford substantial homes, but then ate up plenty of their savings in commuting expenses.

Now, he stated, younger individuals desire to reside in vibrant neighborhoods close to perform, and their aging Infant Boomer parents plan to keep working and not move.

“In the region of workforce housing, it is clear that despite the housing collapse in numerous locations, there is nevertheless a shortage of economical housing that’s close to jobs,” Phillips said. “Yes, household prices declined, but that does not address the fact that in the majority of urban locations, the bulk in the mainstream workforce lives far from employment.”

He mentioned the return for the city ” downtown, is only component in the urban evolution.”

“There is really a demand for this development that stretches beyond downtown cores and into the suburbs. And it’s the first-tier suburbs which might be most effective positioned to accommodate this type of development.”

Ironically, these suburbs were created without the strict planning, zoning and style codes in place at this time.

But housing developers have since adopted a mass-production model that resulted in master-planned communities linked by freeways. Builders acknowledge their tried-and-true model does not perform in terms of operating on smaller, infill lots that don’t supply the same economic climate of scale they are employed to.

But now that the building business in California and also other places ?doesn?t exist anymore? within the wake from the housing slump, Phillips stated, the creating business will need to locate new paths to profit.

“It’s going to must adapt,” he said. “As extended as there is certainly marketplace demand, firms will be able to figure it out.”

Blackson said adapting towards the new paradigm is crucial in preparing circles as well.

“It’s not taught in our schools,” he said. “It’s not valued in preparing departments.”

Blackson is actually a proponent of a thing referred to as “form-based” or “place-based” zoning, where the goals of a making project dictate the outcome and allow for a lot more flexibility. The promise is the fact that people is going to be able to live and function in walkable communities and leave their cars behind.

The widely employed “prescriptive” zoning strategy specifies use and style. Critics say that approach has divided residences from workplaces, shopping from recreational locations, and led to too much reliance on the car.

The bottom line, Blackson stated, is development has to acknowledge cultural and social values, in addition to common genuine estate measurements.

“We’ve been constructing for economic value in the heydays and lost touch with cultural and social values which are important,” he mentioned. “Rediscovering that will assist construct toward economic value.”

Category : Blog &Clairemont Housing News

Create a Website for a Property Listing

In my previous blog post, I discussed the importance of marketing a clients’ home on the web, using multiple platforms like Google, Facebook and Twitter.  In the current situation of the San Diego housing market, Realtors must utilize as many tools as possible.  Today I’d like to share the service I am using to Create a Website for a Property Listing.  In my next blog post, I’ll show you how to get the website to the top of the first page of Google. 

First and foremost, I am not a tech genius, and I have no financial interest in what I’m about to reveal. 

Over the last couple of months I’ve researching the best way to Create a Website for a Property Listing.  Last Tuesday I was introduced to, where you can create a fully functional website, equipped with pictures, virtual tour, local demographics, maps, loan calculator and tons of other great tools.    

A few of my favorite features of include;

·         “Flip Book” Listing presentation and Marketing material that can be emailed to clients or prospects.

·          Printable flyers in different layouts and color schemes.

·         Automatic posting on Facebook, Twitter, Craigslist, You Tube, LinkedIn and Myspace

·         Text messaging with Call Capture, where Buyers can text for more property info about a listing right from their car, and all of the data including the mobile website is instantly texted right back to their mobile phone!

·         Widgets

·         Analytics

You’re probably saying to yourself, “this must cost a lot”, but believe it or not, it is only $10 per month for 10 websites.  That’s only $1 per property; to me it’s a no brainer.  To get started, visit and set up an account, you will not be prompted to pay until after you’ve created your website.  Set up a profile with your picture, company logo and contact information, then follow the on screen instructions and input the property information. 

I’m not going to do a step by step tutorial in this post; however, I will point out the importance of choosing your Title and Description.  This is a critical step when it comes to getting the website on page one of Google, which I will discuss in greater detail in my next post.  Your title should be composed of your keywords; these are the words that are being searched on the internet.  It is important to use keywords that are geographically specific, using the property sub division as opposed to the city is important.  For example, instead of using “House for Sale in San Diego”, I would use “North Clairemont Home With Views”.  Most buyers will have narrowed down their desired location to a few specific sub divisions or neighborhoods and they will search for homes using these key words.  Another tip in choosing your Title is to phrase it so you can plug it in to your description.  As a rule of thumb, your description should be between 200-350 characters and keywords should make up about 4% of the description.  This is extremely important when it comes to Search Engine Optimization (SEO). 

Here’s an example;

For Sale, a 3 bedroom, 2 bathroom North Clairemont Home With Views, situated on a large canyon lot.  This North Clairemont Home With Views features a spacious floor plan and a remodeled kitchen, including granite counter tops and stainless steel appliances.  Contact me today for an appointment to see this beautiful North Clairemont Home With Views.

I know this seems repetitive but I want my listings to be on page one of Google, where they will be seen. 

I’m going to jump off topic for a minute.

Here’s a chart showing the Organic Click Through Rate for Page 1 of Google.  As you can see, the top three spots account for almost 80% of clicks.  If your listing is not on the first page of Google, most likely, it will not be seen at all.


After the Title and description are complete, you’ll want to add the keywords in the “Property Features Field”, these will be your tags and they will be seen on the website.  Normally the features would contain actual features of the property but for the sake of SEO, I repeat my keywords and add any other words that may be searched by home buyers. 

Keep in mind that buyer are mainly looking at pictures, in fact 90% of the clicks on your website will be on the pictures.  Although, the repetitive text is not the most appealing method, it will get your property seen.  If your listing is on the first page of Google, and a prospective buyer is searching for a home in your particular neighborhood, they will look at the pictures and call you.  Often the description and features are not even viewed; the pictures get all the activity.

Continue to follow the on screen instructions to upload pictures, create a virtual tour and utilize many of the other website enhancements that are offered.  You can preview the website when you are finished and if you like it, buy it.  Revisions can be made easily at any time even after the website is activated.  From start to finish, this process should take no more than 30 minutes.  When you’ve completed your website you can automatically submit your listing to Facebook, Twitter, Craigslist, YouTube, LinkedIn and Myspace.  In addition, Epropertysites offers a media sharing tool where they provide links, HTML and widgets that can be plugged in to your website, emails and other Social Media sites.

Now that you know how to Create a Website for a Property Listing, in my next post, I will show you the tricks to get your listing on the first page of Google.

 For more information on the San Diego Housing Market, please check out my blog at

As always, if you have any questions, please email me at

Category : Blog &REALTORS

Realtor Exposes a Home to the Most Buyers

What should be the primary focus of a Listing Agent?

Easy, Exposure!

Without a doubt, a Realtor who exposes a home to the most buyers will be the Realtor providing the highest quality of service to their client.  It’s a pretty simple notion, if buyers are not exposed to the property, they will not buy it.  You would be surprised by the amount of Realtors who only use the MLS and a few flyers to market a listing.  In todays’ high tech world of Real Estate, these primitive methods do not suffice.

In order for a Realtor to expose a home to the most amount of buyers, he or she, will have to get the buyers to see the listing.  Did you know that over 90% of consumers search for homes on the internet?  In addition, over 40% of homes purchased are found buy the buyers on line.  These numbers will only increase as a result of the advancement in Technology and Social Media.

Realtor Exposes Home to the Most Buyers

How does a Realtor expose a home to the most buyers?

The easy answer would be to advertise on sites like, Trulia, Zillow or Redfin.  While it is true that, Trulia, Zillow, Redfin and others have an extremely powerful on line presence, and should be used in a marketing campaign, we must also look at how these sites use Google to get their properties seen.  A large number of the buyers using the internet to search for homes are doing so via the number one web site in the world…Google.

Another tool for a Realtor to expose a home to the most buyers is by using Social Media sites, such as Facebook and Twitter.  Think about it, these two Social Media giants have almost 1 billion users combined.  If a Realtor is not using these platforms, they are simply not able to expose a home to the most buyers possible.

What about taking it one step further and creating an entire web site for each home, and by using the sites and tools mentioned above, getting that website on the 1st page of Google?

In my blog posts to follow, I will be discussing the systems that I’ve developed to expose a home to the most buyers possible!

Category : Blog &REALTORS

How Can a REALTOR®, Help YOU Purchase Your Dream Home?

How Can a REALTOR®, Help YOU Purchase Your Dream Home

   How Can a REALTOR®, Help YOU Purchase Your Dream Home                  

There are countless decisions to be made when buying a home, and many of them will significantly affect whether or not you are able to get a contract to closing and move into your new home.   A REALTOR® can offer specialized knowledge in research, and negotiations to help you meet or exceed your goals.  According to the National Association of REALTORS®, 82 percent of home sales are the result of agent connections. 

Finding the right REALTOR® requires doing a little research and asking a few questions.  The agent you select must be diligent, knowledgeable, resourceful, and care about your needs.

Below are some key points to look for in choosing your agent.

 Your REALTOR®,should:

  • Serve as your advocate and representative when dealing with sellers, sellers’ agents and service providers.


  • Make you aware of all the complicated local and state requirements affecting your transaction as a buyer including disclosure requirements.


·         Assist you in looking at various financing options, protect you from predatory lending practice and in getting a pre-approval from a lender.

·         Assist you negotiations and in making counteroffers.

·         Prepare a Buyer’s Estimated Cost Calculation Sheet for each offer.

·         Represent you throughout the transaction from contract to closing.

·         Be knowledgeable in the technology resources that facilitate the transaction.

·         Attend the closing and mediate any last-minute obstacles to ensure a smooth, successful transaction.

·         Provide referrals to proven service providers, including title companies, inspectors, appraisers, pest control, moving companies and more.

Category : Blog &Clairemont Housing News &REALTORS

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